Navigating the Event Landscape: Insights from the Experts
This timely session delves into the critical financial stewardship of event planning, offering expert strategies to optimize budgets. Attendees will gain insights on controlling F&B costs, ensuring high-quality AV through effective staffing and equipment selection, and mitigating financial losses from air travel disruptions. This session equips event professionals with more ideas to maximize ROI and maintain financial stability amidst the complexities of event execution.

Data-Driven Decisions: Maximizing Savings in Strategic Meeting Management
During this session, a distinguished panel of M&IW experts and esteemed customers will come together to delve into the latest industry trends driving event sourcing and corporate meeting programs. The discussion will cover innovative best practices for maximizing savings through the use of data analytics. Attendees will gain valuable insights into the conscientious process and strategic approach required to build effective data collection tools and procedures.

Moreover, the session will provide practical guidance on how to leverage the data collected to make informed business decisions and achieve significant savings. By understanding and utilizing the data, participants will be equipped to enhance their procurement strategies, optimize their budgets, and drive better outcomes for their organizations.

Rewards Reimagined: Personalization, Sustainability, & Impact in Incentive Travel
In today’s dynamic workplace, traditional incentives no longer cut it. Discover how to design high-impact recognition programs that drive engagement, loyalty, and performance. Backed by cutting-edge research from the Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), this breakout session will equip you with actionable strategies to:

• Personalize rewards to meet diverse generational and cultural needs
• Optimize budgets using regional benchmarks
• Embed sustainability with CSR goals and amplify perceived value
• Leverage award-winning case studies to inspire your next program

This session is ideal for incentive travel planners, HR leaders, and anyone looking to future-proof their recognition strategy.

Designing for ROI: Why Great Creative is Your Secret Weapon for High-impact Meetings
Corporate meetings, events, and incentives carry immense responsibility for an organization. In addition to business outcomes, the expectation for increased team engagement, better alignment, and strategy development are also on the list. There are many ways to move the needle on all of these expectations, but there’s one powerful tool often hiding in plain sight: creative strategy.

In this fun and visual session, discover how intentional design that is creatively rooted in storytelling, branding, and experiential thinking can be your secret weapon for events that truly move people and drive ROI. From visual identity to environment design, we’ll explore how to build a creative strategy that sets the stage for engagement and action via messaging, meetings, and all the moments in between.

This session is for you if you want to leave a lasting impression on your attendees and engage and inspire them along the way. We’ll help you create the vision, tools, and creative momentum to turn your next event into the kind of experience people remember—and results you can measure.

Practical AI: What’s Working in Event Tech Right Now
AI is everywhere—but when it comes to planning and delivering events, what’s actually useful right now? This breakout session cuts through the hype to spotlight the AI-powered tools that are already driving results. We’ll take a critical look at what’s being promoted, what’s technically possible today, and what’s genuinely working in real event environments.

You’ll walk away with a clear understanding of which AI features are worth your time and investment—and how to use them to enhance your attendee experience, improve support, and drive smarter decisions. Whether you’re exploring AI for the first time or trying to evaluate the latest platform updates, this session will help you filter out the noise and focus on what truly delivers.